Privacy Policy – Roadway Assist

Privacy & Call Recording Policy

Effective Date: 1 February 2026

Roadway Assist Ltd (“Roadway Assist”, “we”, “our”, or “us”) is committed to protecting your personal data and respecting your privacy.

This Privacy & Call Recording Policy explains how we collect, use, store, and protect personal informationwhen you use our 24/7 emergency roadside assistance services, including mobile tyre replacement, breakdown recovery and vehicle recovery across the UK.

Who We Are

Roadway Assist Ltd provides 24/7 emergency roadside assistance services across the United Kingdom, including:

Mobile tyre replacement
Breakdown recovery
Battery jump start
Emergency fuel delivery
Vehicle recovery and lockout assistance

Registered in England & Wales

Company Number: 16988542

Registered Address: Parkstone, Poole Dorset, United Kingdom

Email: support@roadwayassist.uk

Information We Collect

We collect personal information necessary to provide our services efficiently and safely.

This may include:

Full name
Phone number
Email address
Location details (including postcode or live location)
Vehicle registration and vehicle details
Service requirements
Payment information (processed via secure third-party providers)
Call recordings and communication records
Website usage data (cookies and analytics)

We collect only the information reasonably required to deliver or support our services.

Call Recording Policy

Calls to and from Roadway Assist Ltd may be recorded.

Call recordings are used for:

Quality assurance and service monitoring
Staff training and improvement
Fraud prevention
Dispute resolution
Legal compliance

All recordings are stored securely and accessed only by authorised personnel.

By contacting Roadway Assist Ltd by telephone, you acknowledge and consent to call recording for these purposes.

How We Use Your Personal Information

We process personal data for legitimate business purposes, including:

Dispatching and coordinating roadside assistance
Communicating service updates
Processing payments
Responding to enquiries
Resolving complaints or disputes
Improving operational performance
Meeting legal and regulatory obligations

We do not sell, rent, or trade personal information to third parties.

Legal Basis for Processing (UK GDPR)

We process personal data under the following lawful bases:

Contractual necessity – to provide requested services
Legitimate interest – to operate and improve our business
Legal obligation – to comply with applicable laws
Consent – where required (for marketing communications, if applicable)

Data Storage & Security

We implement appropriate technical and organisational measures to safeguard personal data against:

Unauthorised access
Loss or misuse
Alteration or disclosure

Personal data is retained only for as long as necessary to fulfil service, legal, or accounting requirements.

Data Retention

We retain personal data only for as long as necessary to:

Provide our services
Comply with legal and accounting obligations
Resolve disputes

Call recordings may be retained for a limited period unless required for legal purposes.

Sharing of Information

We may share personal information only where necessary with:

Payment processing providers
Service technicians or subcontractors (where applicable)
Legal or regulatory authorities if required

All third parties are required to protect personal data in accordance with UK data protection standards.

Your Rights

Under UK GDPR, you have the right to:

Request access to your personal data
Request correction of inaccurate information
Request deletion (where legally permissible)
Object to certain types of processing
Withdraw consent where applicable

To exercise your rights, contact: support@roadwayassist.uk

Cookies & Website Data

Our website may use cookies and analytics tools to improve user experience and performance. For more information, please refer to our Cookie Policy.

Policy Updates

Roadway Assist Ltd may update this Privacy & Call Recording Policy periodically. Any changes will be published on this page with a revised effective date.

Contacting Us About Privacy

If you have questions about this Privacy Policy or your personal data, please contact:

Roadway Assist Ltd