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Privacy & Call Recording Policy

Effective: 1 February 2026
UK GDPR Compliant
Co. No: 16988542
01

Who We Are

Roadway Assist Ltd ("Roadway Assist", "we", "our", or "us") provides 24/7 emergency roadside assistance services across the United Kingdom, including mobile tyre replacement, breakdown recovery, battery jump start, emergency fuel delivery, vehicle recovery, and lockout assistance.

Company Roadway Assist Ltd
Registered England & Wales — Co. No: 16988542
Address Parkstone, Poole, Dorset, United Kingdom
02

Information We Collect

We collect personal information necessary to provide our services efficiently and safely. We collect only what is reasonably required to deliver or support our services.

Full name and contact details (phone number and email address)
Location details including postcode or live location
Vehicle registration and vehicle details
Service requirements and job details
Payment information processed via secure third-party providers
Call recordings and communication records
Website usage data including cookies and analytics
03

Call Recording Policy

Calls to and from Roadway Assist Ltd may be recorded. Call recordings are used for the following purposes:

Quality assurance and service monitoring
Staff training and improvement
Fraud prevention and dispute resolution
Legal compliance
Please note: All recordings are stored securely and accessed only by authorised personnel. By contacting Roadway Assist Ltd by telephone, you acknowledge and consent to call recording for the purposes described above.
04

How We Use Your Information

We process personal data for legitimate business purposes only. We do not sell, rent, or trade personal information to third parties.

Dispatching and coordinating roadside assistance
Communicating service updates and job status
Processing payments securely
Responding to enquiries and resolving complaints
Improving operational performance and service quality
Meeting legal and regulatory obligations
05

Legal Basis for Processing

We process your personal data under the following lawful bases in accordance with UK GDPR:

06

Data Storage & Retention

We implement appropriate technical and organisational measures to safeguard personal data against unauthorised access, loss, misuse, alteration, or disclosure.

Personal data is retained only for as long as necessary to fulfil service, legal, or accounting requirements. Call recordings may be retained for a limited period unless required for legal purposes.

07

Sharing of Information

We may share personal information only where necessary and only with the following parties. All third parties are required to protect personal data in accordance with UK data protection standards.

Payment processing providers
Service technicians or subcontractors where applicable
Legal or regulatory authorities if required by law
08

Your Rights Under UK GDPR

You have the following rights regarding your personal data. To exercise any of these rights, please contact us at [email protected]

Right to AccessRequest a copy of the personal data we hold about you
Right to RectificationRequest correction of inaccurate or incomplete information
Right to ErasureRequest deletion of your data where legally permissible
Right to ObjectObject to certain types of data processing
Right to Withdraw ConsentWithdraw consent at any time where processing is consent-based
Right to PortabilityReceive your data in a structured, machine-readable format
09

Cookies & Website Data

Our website may use cookies and analytics tools to improve user experience and performance. These may include session cookies, preference cookies, and analytics cookies. You can manage cookie preferences through your browser settings.

10

Policy Updates

Roadway Assist Ltd may update this Privacy & Call Recording Policy periodically to reflect changes in our practices or legal requirements. Any changes will be published on this page with a revised effective date. We encourage you to review this page from time to time.

11

Contact Us About Privacy

If you have any questions about this Privacy Policy or wish to exercise your data rights, please get in touch with us directly.

Company Roadway Assist Ltd
Address Parkstone, Poole, Dorset, United Kingdom
Company No. 16988542