We built the
service people
deserved.
Roadway Assist is a UK-wide mobile tyre fitting, vehicle recovery and battery jump-start service built around one promise: when you call, the right help is already on the way. Real people. Fixed prices. DVSA-certified technicians. No membership required.
Completed
Covered
Available
Rating
How Roadway
Assist started.
Roadway Assist started with a simple problem. Too many drivers were getting let down by recovery services that quoted 90-minute waits, by mobile tyre fitters who did not turn up, and by garages that charged premium prices for budget work. We thought there had to be a better way. So we built one.
A mobile service that actually shows up. A team that picks up the phone when you call. A network of DVSA-certified fitters and trusted recovery operators who work to a standard, not a price target. Every tyre we carry is a brand-new premium tyre. Every technician we dispatch is trained and insured.
Today we operate across 16 counties in England. From the West Midlands to the Home Counties, from Greater Manchester to West Yorkshire. We have completed over 10,000 jobs for drivers who needed help fast and got it. We are proud of the business we have built, and we are still hungry to do it better tomorrow than we did today.
"We built the service we wished existed. One that picks up the phone. One that turns up when it says it will."
Elham Naimee, Founder, Roadway Assist
What we
believe.
These are the principles we built Roadway Assist around. They are the reason we are not the cheapest option. And the reason our customers come back.
Quality Over Price
We do not fit part-worn tyres. We do not quote low to upsell later. We supply genuine brand tyres, recover vehicles damage-free, and charge a fair fixed price for proper work. If you want the absolute cheapest option, we are not it. If you want it done properly, we are.
Speed Matters
A flat tyre at 7am, a breakdown on the M25, a dead battery in a car park. These are urgent moments. We treat them like they matter. 18 minutes average response for tyre fitting. 30 minutes for recovery. We do not make you wait.
Real People Answer
No call centres. No automated menus. No hold music. When you call Roadway Assist, a real person picks up . Day, night, Sunday, Christmas Day. Because when you are stranded, the last thing you want is "press 1 for further options".
Honesty About Price
You get a fixed price before we dispatch anyone. The price you hear is the price you pay. No padding when the job is done, no surprise charges, no "the parts were more expensive than expected". What we quote is what you owe.
No Membership, No Traps
You pay per job, not per year. We do not lock you into annual fees you will never use. If you need us once, you pay once. No membership, no subscription, no annual fee. We earn the business each time we show up.
The honest
comparison.
You have options when you need mobile tyre fitting or vehicle recovery. Here is an honest look at how we compare to the main alternatives.
| Feature | Roadway Assist | AA / RAC | Budget Fitters |
|---|---|---|---|
| Response Time | 18-30 min avg | 60-90+ min typically | Often delayed |
| Payment Model | Pay per job | Annual membership | Pay per job |
| Tyre Quality | Premium brands only | Varies by partner | Often part-worns |
| Price Upfront | Fixed quote, always | Standard fees | May change at job |
| EV and Prestige | Specialists on call | Limited coverage | Rarely equipped |
| Real Person On Call | Always, 24/7 | Call centre routing | Sometimes |
| Damage-Free Flatbed | Standard included | Available, extra cost | Rarely offered |
| No Fix, No Fee | Every job, guaranteed | Not always | Not always |
Every vehicle
on UK roads.
Mobile tyre fitting and vehicle recovery for every vehicle type. Daily drivers, supercars, EVs, vans and HGVs.
Daily Drivers
Ford, Vauxhall, Toyota, VW, Hyundai, Kia . Every mainstream brand. Same-day mobile tyre fitting and recovery, fixed price, no fuss.
Prestige Vehicles
BMW, Mercedes, Porsche, Range Rover, Bentley, Ferrari. Manufacturer-spec tyres, run-flat certified, damage-free flatbed recovery.
Electric Vehicles
Tesla, BMW iX, Mercedes EQ, Polestar, Audi e-tron, VW ID. EV-specific tyres, correct TPMS handling, battery-floor jacking protocols.
Vans and Commercial
Ford Transit, Mercedes Sprinter, VW Crafter, Vauxhall Vivaro, Luton box vans. Mobile tyre fitting and recovery. Fleet accounts and invoice billing available.
HGV and Lorries
Trucks up to 32 tonnes, articulated HGVs, rigid lorries. Motorway breakdown recovery and on-site tyre fitting for commercial heavy vehicles.
Motorcycles
Sport bikes, adventure tourers, cruisers and scooters. Mobile tyre fitting on-site and damage-free recovery. Every make and model.
16 counties
across England.
From the West Midlands to the Home Counties, from Greater Manchester to West Yorkshire. Every major motorway. Every major city. Real technicians, real response times.
Our largest operational areas are the West Midlands: Birmingham, Wolverhampton, Coventry, Dudley, Walsall, Solihull and Greater Manchester: Manchester, Salford, Bolton, Wigan, Rochdale, Oldham, Stockport. These regions have our fastest response times and densest technician coverage.
Across the Home Counties we cover Hertfordshire (Watford, St Albans, Stevenage), Surrey (Guildford, Woking, Croydon), Berkshire (Reading, Slough, Bracknell), Buckinghamshire (Milton Keynes, High Wycombe), Bedfordshire (Luton, Bedford) and Oxfordshire (Oxford, Banbury, Bicester).
In the East Midlands we serve Nottinghamshire, Leicestershire and Northamptonshire. West Yorkshire covering Leeds, Bradford, Huddersfield, Wakefield, is a growing area with strong fitter coverage. We also cover Cambridgeshire, Warwickshire, Cheshire and Gloucestershire.
What the
numbers say.
Every claim on this page is accurate and verifiable. We do not inflate figures. The truth is good enough.
Every job logged. Every review verified. Every claim backed by real data. We do not make numbers up. We never will.
Why we built
Roadway Assist.
The truth is, we got tired of seeing drivers let down.
Friends and family kept telling us the same stories. The AA quoted 90 minutes. The mobile tyre fitter never turned up. The garage charged £300 for £180 of work. We watched people pay for breakdown cover for years and then get treated like a number when they finally needed help. We watched price-led mobile fitters cut corners on tyre quality. We watched people get stranded on motorways with no real help in sight.
So we built the service we wished existed. One that picks up the phone the first time. One that turns up when it says it will. One that charges fair prices for proper work. We are not perfect, and we do not pretend to be. Every customer we serve deserves better than what was previously on offer. That is why we built Roadway Assist, and that is the standard we hold ourselves to.
Day, night, Christmas, 3am. A real person answers every call. No menus, no hold, no voicemail.
18-minute average response. We confirm your ETA on the call and we stick to it.
Fixed price confirmed before dispatch. No padding, no surprises, no change when the job is done.
Brand-new premium tyres only. No part-worns, no budget substitutions, no exceptions.
Need us now?
We are here.
Real person on the phone. Real help on the way. No call centres, no membership, no fuss.